Amazon the Retail Goliath

Amazon. Here’s how to make a retail Goliath work for you.

Hitting “visibility spots”

Amazon is the #1 search engine for books. One of your main marketing goals should be to get as much “visibility” as possible from Amazon. This means showing up high on search results for relevant keywords, in genre categories and sub-categories, and on temporary lists, like “Hot New Releases”.

To start, it’s important to understand how Amazon ranks its products. Though no one knows exactly how Amazon’s algorithm works, we know it is influenced by 3 main factors, listed here by order of importance:

  1. Daily sales: Number of times your book gets purchased or downloaded every day.
  2. Reviews: Number of reviews your book has, and the average number of stars.
  3. Time: Generally, newly-launched books get more visibility.

What can you do to work the algorithm in your favor? First, make sure you get as many sales and reviews as you can during the first week, in order to hit the “Hot New Releases” list.

Then, be clever about your metadata, and particularly the 2 genre categories you can set for your book. Look for sub-categories where the competition seems scarce (i.e. where the books on the first page have less than 100 reviews). Getting to #1 in a niche category won’t make you rich, but it will grant you a lot of visibility, which means more sales and more reviews.

The pros of “exclusivity”

Through its “KDP Select” program, Amazon incentivizes you to be “exclusive” to them. That means making your ebook available only on Amazon (no iBooks, B&N, Kobo, etc.) for a limited time.

In exchange for your 90 days of exclusivity, they’ll offer you added visibility and the possibility to run, for 5 days:

  • Either a “kindle countdown” discount: Discount your book and appear in Amazon’s “discounted ebooks” lists;
  • Or a free promotion: Make your book free and appear on the “free ebooks” lists.

These are very useful because they allow you to run a Bookbub promotion (or similar) in parallel.

Finally, if you opt-in for KDP Select, your book will also automatically be added to Kindle Unlimited (Amazon’s subscription service for readers). For some authors, Kindle Unlimited has become a non-negligeable source of revenue (and visibility!).

Whether you choose to be exclusive or not, please don’t try to “cheat” Amazon by enrolling in their Select program when your book is still available elsewhere. Amazon will find out and will penalize you.

That’s it for this course! I honestly had tons of fun writing this, and I hope you got something out of it as well. If you have any feedback or questions, you can send them to me at anelda@jazzykittypublications.com

Happy writing, and happy marketing!

About Jazzy Kitty Publications News

I am so passionate about making authors dreams come true because I am also an author who could not find a reasonable rate to get my poetry book published. I prayed to God if He would help me, I would help others. I received Christ as my Lord and Savior at a young age. God gave this vision when I became very ill and writing poetry along with God’s love and mercy saved my life. I was called to the ministry years ago and now I am excited about giving my personal testimony of my healing. My first book I wrote is called Poetry is Our Ministry “To touch the Heart” which was written through the Holy Spirit to heal the Mind and Soul, most importantly to Save Souls. Her mother also loves God with her whole heart and is writing poetry for healing. She is the co-author and is the artist of the front cover. Per many people testimonies, this book is Awesome! Get your copy of this book “Poetry is Our Ministry” today to hear what God has to say and support His ministry. The second book is the continuation "Our Ministry, His Words". I have written many poems, the one I am most proud of is the award winning poem “Count Your Blessings” it has been nationally recognized by the International Library of Poetry for Outstanding Achievement which was later recorded on a National CD. It has also received honors in the Editor’s Choice Book. God Gets All the Glory! I have been invited to churches, vendor events, book signings, TV appearances, and has been featured on Christian Radio 1260 AM. The Poem “Count Your Blessings” has been featured on her Poetry CD and a fictional character has been created called “The Bag Lady” My books has given me the opportunity to evangelize to many. I even wrote a tribute book to the late Michael Jackson called Celebrating Michael Jackson Looking Back at the King of Pop. Most importantly, I want the world to know that God still Heals and does Miracles!! God Bless You All!

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